Brand Identity system for a mobile packaged dessert company

The brief of the project was to design an identity system for a dessert company which should exuberrate youth and a little outlandish carefree attitude. It should communicate a strong community feel …as a community always on the lookout for good taste.

MODIFIED BRIEF: Working with type

Next After reaching a certain direction with the visual imagary, we tried another route , working with pure type and trying to bring a meaning of the brand, playing only with type. We explored various ways of only designing with type, incorporating subtle visual clues to establish that it a dessert brand, where you get something tasty to eat.

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