Brand Identity system for a mobile packaged dessert company
The brief of the project was to design an identity system for a dessert company which should exuberrate youth and a little outlandish carefree attitude. It should communicate a strong community feel …as a community always on the lookout for good taste.
MODIFIED BRIEF: Working with type
Next After reaching a certain direction with the visual imagary, we tried another route , working with pure type and trying to bring a meaning of the brand, playing only with type. We explored various ways of only designing with type, incorporating subtle visual clues to establish that it a dessert brand, where you get something tasty to eat.